Paxata is a data-preparation start-up company based in Redwood City, California and they recently got acquired by Data Robot, an enterprise AI company. The company grabs overwhelming information and organizes it down to where businesses can easily interpret and use the information. I was able to communicate their emphasis on usability and professionalism, by visually designing materials for them.
In the summer of 2017, I was a design intern working in the marketing field. I created digital graphical assets such as social media graphics, banners, and UI screens. I also updated their branding, power points, and I occasionally communicate with Skona to push out digital materials.
In the summer of 2018, I was promoted to a visual design contractor in the marketing field. I had more responsibility in pushing out social media graphics, and I had a new role in creating two product marketing animation videos for Paxata. I also worked in the documents team to create graphical assets to explain how the dashboard of Paxata works.
Tools: InDesign, Illustrator, Photoshop, Premiere, After Effects
Role: Designer, Instructional Designer, Marketer, Animator
Objective: Create graphical assets for marketing, UX documents team. Create two product marketing animations
The Federal Crimes Compliance (FCC) tracks crimes by businesses. To ensure that these crimes are met and put to justice, Paxata’s data preparation software can be used to more easily can spot these crimes.
I designed this pamphlet, which was passed out in Strata Data Conference, and made sure that the branding was consistent with the other print materials they had. I also curated the content of the pamphlet by reading a larger document also about FCC but condensing the important information down to this readable pamphlet.
Apologies for the graphics as they may not be high definition.